Everything You Need To Know About Solo Ad Vendors And How Email Marketing Can Work For Your Business
Internet has opened the doors to many types of advertising for businesses. There are many ways you can advertise your products online to millions of internet users. From social media marketing to email marketing.
One form of email marketing that has been gaining popularity among online marketers is solo ads. If you have been living under a rock, solo ads are email based advertisements that you buy from other email list owners. What this means is that you pay solo ad providers with a big list of subscribers to send an email that advertises your product or service. There are online marketers who build massive subscribers lists but instead of making money promoting their own or affiliate products they sell traffic to other marketers online.
It works like this:
- You look for a solo provider who interests you then…
- You buy access to their email lists.
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You can either buy by number of clicks your email gets or by number of subscribers you want your email to reach. Thanks to email marketing newsletters, many online marketers are able to access quality email campaigns that they could not afford a few years ago.
For this type of trafic to work you need subscribers to click on your link in the email and each click converts. In the end you will end up with an email marketing campaign that is cheaper than other methods of advertising. Many marketers have hyped email traffic for its ease and effectiveness in generating traffic. However, the hard truth is that if you believe this hype you might end up losing your hard earned money.
There are lots of scammers posing as solo traffic providers who are looking to pounce on unsuspecting marketers. This is why you should be careful with solo ads.
No idea where the subscribers come from
Before you use solo’s you need to know where the traffic is coming from. What is the point of generating traffic from places like India where you know majority of them don’t use credit cards to buy stuff online. List owners will never tell you this little secret. In fact chances of these conversions generated by email clicks bringing money to your business are very slim. So if you spent bucks on solo ads you might end up wasting your money on something which doesn’t work.
Solo ads require optimizing
For a email ad to be effective there is need to optimize your message. You need to first buy a small amount of traffic from a solo provider then see if the conversions improve. After every purchase you will need to optimize your message until you get the right number of conversion rate. That is what solo ads are all about, conversions.
If you don’t pay attention to conversions you will end up wasting your money on solo ads that don’t work for you. Also if you don’t know where your subscribers come from you might end up optimizing a message that doesn’t convert. So it is not just your money you are wasting but your time as well.
The main reason why some email campaigns are not as effective as others in generating genuine conversions is because their subscribers may be used to the list owner offering free information to people rather than looking to find buyers. In fact most of the people who sign up to these mailing lists are usually looking for free information like eBooks rather than buying a product. This explains the low conversion rates in some email marketing campaigns promoting products.
However, there are trustworthy list owners who can help you get product conversions you are looking for. Before you find a trustworthy solo vendor you need to do your research. Not all lists are trustworthy or reliable. Sometimes they can send you quality clicks and other times they don’t. To be sure you need to thoroughly check if a vendor is trustworthy before spending your money.
How to find reputable solo providers
When looking for reputable solo ad vendors the first place you can look is reviews and testimonials on solo vendors on Facebook, as there are many groups created for this. Also you can Google search your niche and trustworthy providers in that area. Always look for list owners who have built their subscribers lists with product sales, paid advertising and joint ventures deals.
You should carefully screen the provider by checking their ad groups on Facebook and Warrior Forum. A good thing about the Facebook and Warrior Forum is that it is easy to find reputable email list owners there based on testimonials. However, be careful with testimonials because some sites offer fake testimonials.
How to determine if a solo ad provider is trustworthy
This can be done by contacting an email list owner. Give them your name and affiliate link including email swipe. Tell them more about your advertisement with them. You can ask them questions like how they build their subscribers lists, what packages they offer, can you use your own swipe or are they going to write the swipe for you.
If they answer your questions right away without any reservations you can say that they are trustworthy. However, if they fail to respond to your questions it may mean they are not willing to work with you which should be a red flag. A trustworthy vendor will tell you if your email ad is is complete and showing results. In addition, they will offer advice on how you can improve your sales channel.
On the other hand, untrustworthy solo ad vendors will never email you. If you are looking to build your conversions avoid untrustworthy providers and stick with the trustworthy email list owners.
In conclusion, always stay on your toes when buying from a solo ad provider. Not all solo ad providers have a good list. To be sure it is important you do a background check on the quality of their email list. You can do this by asking questions on online forums and Facebook groups and getting in contact with the vendor directly. If done correctly solo email’s can be very effective in generating useful leads.