Solo ads are mostly offered by individual sellers. In other words, as a buyer you are dealing straight with an email solo ad vendor. Due to this, it can be hard to find a high quality solo ad sellers.
Many have built their list(s) using dubious methods. In an ideal case scenario, the owner may have built the list by traffic conversion from cheap traffic sources. Or maybe they may have bought email solo ads and then used deceptive techniques to convert them on the opt-in page.
There is also a possibility that that email addresses on your list have been “scraped” by some free traffic generator software. It’s a program that moves around the Internet, gathering thousands of email address without the customers permission, so you can guess, these kind of email address won’t convert for you.
So what’s the way to find high quality solo ad clicks?
Here are a few tips to get started:
* If you find some offer that appears too fabulous to be true, avoid it.
* It’s best to start small. Do not shell out $2,000 on the first go. Preferably the smallest the seller will let you do a smaller test round. Test a few lists before you make up your mind and make big investment.
* You can use friends, forums, and online resources to verify that list owner as well as their lists are worth your money. You can do couple of searches for list owner’s name and website. Scan them on social media for real profiles. Also check various forums to see if any person has complained about them.
* Check their mailing frequency on that list. Some may say they mail every day. That may happen sometimes, but when you are in search of buying high quality targeted clicks, you should consider a list that is being mailed just 1-2 times a week.
* Ask the owner how they built their list. Of course, some may shy away from telling you the truth, but at least you’ve asked. They may say-“I built this list using some Facebook ads and then sending them to my squeeze page”. In that case, you can go ahead and see their squeeze page.
* Enquire from them about the offers that get best response with their lists. Is this a list that likes free ebooks, or free trials? Do subscribers like text autoresponders, or video tutorials? Is this list that’s good for high-ticket items, but not so good for capturing emails? What traffic generation methods have they used to get leads? If you have some time, try to craft a few email messages you normally send so that they appeal to what this list responds to.
* Ask them about their approximate spam complaint rate. Anything more than 0.2-0.3 percent is not good.
* Every testimonial you normally read on websites is not true. Some sites claiming to offer top quality solo ads and high end traffic may post fake testimonials on many websites. Don’t think everything is fine just because there are 12-15 great reports on someone’s site.
* Ask them the way they process their hard bounces. A well-managed list will remove subscribers after just one hard bounce. Few may stretch it to two or even three hard bounces. So if you get an answer “we usually don’t track any of these bounces,” move on.
And finally, you should ask them about their lists average response rate. You may also want to know their average open rate and click-through rate. If you want high quality targeted solo ads, you must also find out their conversion rate. Some friendly list owners may point you to the landing pages which recent buyers may have used and may boast “this one converted at 45%”. Some might even go ahead and show you their email creative which was sent to their list. So when searching for targeted high quality solo ads try to get as much information as you can. Just don’t get too crazy try to copy the landing page or the email.
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